Yahoo buys MyBlogLog

OK, so it's probably not the size of the YouTube purchase, but Yahoo has shelled out for MyBlogLog. I posted previously about MyBlogLog as a stats and link tracking system, however one aspect I didn't really dwell on is the social side of it - something which most stats systems don't have.

It appears that this social aspect is the main reason Yahoo purchased them - they want to get a bigger slice of the social pie and this is a different angle on it. I expect that MyBlogLog will change a bit to incorporate other Yahoo social networking tools and that we'll see Yahoo ad's appearing somewhere soon as well. It'll be interesting to see how it pans out.

Congratulations to the MyBlogLog team.

Update: There's an official blog entry about the purchase and what is going to happen. Looks like a lot of improvements will be coming soon.